The success of your business depends on the branding and personality of the organization. A great logo design will focus on your business, provide key points, and keep up to date with existing innovative designs. It’s about being remarkable and making an impression. Have you seen the Nike logo in the last few years? If so, you can see the evolution from the included typography to just the checkmark. It’s simple and memorable and caters to modern trends.
However, if you are going to redesign your existing website. Or if you are just starting out and you feel that your logo is not a symbol of your company’s values and services. You need to consider rebranding! If you are rebuilding or restarting an entire website and your existing logo does not reflect the capabilities of your company, consider rebranding. If the logo of your new website is not up to standard, it will not work well. The logo design will look out of place and will have a detrimental effect on the actual quality of the future website. If you feel that your logo is not ready for snuff, you will need to redesign it before creating a website.
Do you know the purpose of the logo?
The logo is the visual face of your company and should serve the purpose by giving customers an idea of your company at a glance.
Why is a logo so important when the content of the website is amazing?
It is human nature that we are weak. The design and content of your website are an important part of branding but the logo works like a cherry on top! And if we talk according to the study, it is said that people process visual images 60,000 times faster than any type of text. In addition, text is stored in the brain through short-term memory, while images go straight to long-term memory. There are many types of logos, but the purpose of each logo is to ensure that it is prominent and that consumers trust the brand.
If you think people will recognize your logo just because you have served for so many years, you may be mistaken! When we talk about technology, do I have to tell you that it evolves over time? Because you must have seen it yourself. So, over time, you also need to make some changes to your website so that you can catch every update. But don’t forget about your logo design. Here are some reasons why you might need rebranding.
Your logo no longer represents you.
If your business is growing, you may want to consider redesigning your logo. If it does not emphasize the values of your business or brand, it is a sign that you need to make some changes to your logo as well. However, don’t make the mistake of accidentally choosing your logo online.
Your logo looks old.
Don’t you think that using old logos will not have much effect on your brand identity? If you continue to use this type of logo, people will eventually think that you are not keeping pace with the times. As we’ve talked about the evolution of everything, you should consider redesigning your logo with the latest software. And attention should also be paid to updating modern file formats.
You have a complex logo.
The most important reason to change your logo is because it is so complex. If you want people to remember your logo just a few times, you need to have a simple logo design. If you have a type of logo that people are confused about, you should change it as soon as possible. If you want a logo that works well with your brand, the goal must be clear. Plus, if you’ve changed things about your business, and your logo is failing to explain what your business is all about. Change it!
Failed to stand out
If you have a logo but it looks like another company’s logo, it can be detrimental to your business. Because you need a logo to differentiate your business from others and if your logo fails to do so you need to consider changing it. The value of logo design is far greater than you think.